The Appearance

An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.

Genre: Documentary ,

Country: Germany ,

Production Companies: Harun Farocki Filmproduktion,

Type: movie

Duration: 0h 40m

Quality: HD

Release: 1996-07-14

Rating: 5.8